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Rather than viewing Gen-Z’s differences as a setback, however, these understandings can be seen as a business opportunity. Here are five ways to accommodate the needs of Gen Z and improve your. “Recognize that you and your Gen Z co-worker might approach work differently, so make sure that you have an in-person conversation about this upfront that touches on workplace norms and policies. Be prepared to explain why these norms are important.”.

1. Make Way For Gen Z: Is Your Business Ready To Be
2. Make Way For Gen Z: Is Your Business Ready For You
3. Make Way For Gen Z: Is Your Business Ready For A
4. Make Way For Gen Z: Is Your Business Ready Open

As a group, they are “sober, industrious and driven by money,” reports the Wall Street Journal, but also “socially awkward and timid about taking the reins.” They are risk-averse and more diverse, says Inc. magazine. Forbes says they “want to work on their own and be judged on their own merits rather than those of their team.”

Generation Z is arriving, and they are different than previous generations – or at least that’s how this young cohort is being portrayed as it begins to enter the workforce. After the traditionalists, baby boomers, Generation X and Generation Y/millennials, we have Generation Z – that group born after 1995 now starting to graduate college.

But is Generation Z really different, and if so, how? When it comes to ascribing characteristics and accepting advice about a particular generation, caveat emptor. Over-generalizing about any group is a slippery business.

“We have to be careful that we are seeing people for the complex beings that they are,” says Wharton assistant management professor Stephanie Creary. Generational categories, she notes, might help us to understand commonalities. “But people are also going to behave in ways that are consistent with their multiple other identities. We want to make sure we are not creating biases.”

Still, Generation Z is made from different stuff than previous generations. They are on track to be the most diverse and highly educated generation yet, according to a recent Pew Research Center analysis of U.S. Census Bureau data. Only a little more than half of the post-millennial generation (the term Pew uses to identify 6- to 21-year-olds) is white non-Hispanic, and the oldest of them are entering college at a higher rate than millennials were (59% for Gen Z, and 53% for millennials) when they were the same age.

Significantly for employers and managers, Generation Z is entering the workforce with less job experience than previous generations. Only 19% of 15- to 17-year-olds in 2018 reported working during the previous calendar year, compared with 30% of millennials in the same age group in 2002. In 1968, nearly half of baby boomers (48%) reported working in the previous year when they were between 15 and 17 years old.

“We have to be careful that we are seeing people for the complex beings that they are.” –Stephanie Creary

But if Generation Z is different, how much are employers actually willing to do to accommodate this new generation of workers as its numbers begin to grow as a percentage of the workforce? It may depend on the ebb and flow of the labor market. “In the mid-1990s, before the bubble burst, the employment situation was looking good, and employers became concerned about new entrants – then the Generation X,” notes Penn State management and organization professor Aparna Joshi. “There were similar conversations happening about new millennials, and attributions were made about how seemingly entitled they were and what could be done to keep them engaged. After the economy tanked, these conversations became less about their so-called entitlement and more about expanding their skills.”

Moreover, even in today’s relatively tight labor market, most managers hardly lie awake nights thinking up ways to better customize their message for particular generations of workers.

“Honestly, we can’t get supervisors in most organizations to pay real attention to their subordinates, and the idea that we are going to cook up some special way to have them manage these young people as opposed to what they do for others is comical,” says management professor Peter Cappelli, director of Wharton’s Center for Human Resources.

A Different Sense of Technology and Authority

Yet the idea of attaching particular traits to respective generations captures the imagination. Why do we keep coming back to it?

“While the evidence that different generations have profoundly different character traits is weak, there definitely are subtle differences across generations,” says Wharton management professor Matthew Bidwell. “Certainly, people entering the workforce today as opposed to 50 years ago are different in terms of ethnic makeup and educational background, and different generations reflect some of the broad social trends that do gradually reshape the country. I would argue the reasons these discussions of different generations can be useful is not because the generations change but because the managers are getting older, and they start to forget how they themselves felt and behaved when they entered the workforce. We are always saying that young people are less committed to an organization, more obsessed about growth and self-actualization, and that’s always been true – age matters, even if the generation you were born into has a minor effect. On a practical level, these discussions about generations tap into the fact that, as we become more distant in age from the people who are entering the workforce, we find them more and more mystifying and find more challenges in relating to them and their approaches.”

In terms of measurable differences, Generation Z is not only more diverse, but its members also define diversity more broadly. In a recent Deloitte study on millennials versus Generation Z, Generation Z put nearly as much emphasis on the importance of diversity of gender, age, disability and education, but they put more emphasis on diversity relating to LGBT identity and religion than their elders.

Generation Z expects to stay at a company for less time than millennials, and they have a higher expectation for ethical behavior on the part of their employer, the Deloitte study found.

Generation Z has been shaped by a different set of social conventions, and that makes them behave differently in the workplace, says Creary. They are so comfortable with technology, for instance, that they sometimes have a hard time recognizing when a face-to-face conversation is more appropriate than an email exchange or text message. “I come from Generation X, and I think our generation was raised to appreciate the value of a phone conversation or a private meeting, as opposed to something on an open forum that is easily shareable,” says Creary. “That is a challenge to people now entering the workforce – helping them understand what is the most appropriate form of communication. When do you use email and when do you stop in someone’s office to schedule a meeting? There are real differences in terms of expectation.”

Another difference revolves around formality. “Many older workers were trained to have a different relationship with people in positions of authority, such that we would address them much more formally,” says Creary. “We were trained with the idea that regard for authority was really important regardless of whether you respected their ideas. This generation expects a much closer relationship with people of authority, so they can treat people who are higher in the hierarchy as their friend, and that can become a problem in a workplace where there are structures and chains of command that are important.”

“We can’t get supervisors in most organizations to pay real attention to their subordinates, and the idea that we are going to cook up some special way to have them manage these young people … is comical.” –Peter Cappelli

Generation Z and Managers: Getting to Know Each Other

Creary says many Generation Zers have gone through school with a notion of it as a kind of competitive sport — that the clubs joined and volunteer hours worked would secure success. “There is that sense that if I just check the boxes I will get to where I want to be,” says Creary. “And that is not how success works sometimes in the workplace. Relationships with other people is really key to success — and not just understanding what it means to build relationships with peers, but also mentors, which is why face-to-face conversation is important.”

To Generation Zers, Creary counsels: “Build a network of supporters who will advocate for you on your behalf. Make sure you are getting to know different people on the job, including those working in different areas of the company and in more senior roles.” And regarding feedback, she says to set realistic expectations. “Feedback will not necessarily come as often as you would like. If you would like to know how you are performing and you work in a large firm, consider setting quarterly meetings with your manager. Any more frequently than that might be unrealistic, especially if your manager supervises more than five employees.”

Make Way For Gen Z: Is Your Business Ready To Be

On the other side of the table, managers should be transparent about and reinforce important workplace norms and policies, Creary advises. “Recognize that you and your Gen Z co-worker might approach work differently, so make sure that you have an in-person conversation about this upfront that touches on workplace norms and policies. Be prepared to explain why these norms are important.”

It can also help for supervisors to get to know Generation Z employees on a more personal level. “Everyone has different levels of comfort around disclosing personal information,” she says. “However, your Gen Z employee might be more inclined to share personal information as a way of creating a closer relationship with you. No one is asking you to share information that makes you feel uncomfortable, but consider whether there are any hobbies, fun facts, experiences, etc. that you can share with them that will help them to view you as a real person.”

Managers might be smart to “take a more realistic approach and to sit down and really remember what we were like at that age and what we did,” says Bidwell. “People in the workforce lack a lot of the tacit knowledge that managers have learned over the years about things like the appropriate ways to behave – the ways to present yourself, all of that sort of thing. That takes time to learn, and you should be concerned but not horrified that younger people don’t know it.”

Make Way For Gen Z: Is Your Business Ready For You

While there are legitimate complaints older workers can have about all the things younger workers don’t know – the accumulated knowledge – older workers would be wise to not rest on their laurels. “We also have to understand that we are resistant to change, and always be careful of reverence for the way things used to be done and careful that knowledge doesn’t harden into rigidity,” Bidwell says.

“We are always saying that young people are less committed to an organization, more obsessed about growth and self-actualization, and that’s always been true.” –Matthew Bidwell

No matter how new generations act and what they are called, organizations should realize that assigning labels and monolithic categorizations to generations is useful for framing the narrative, but less useful for managers and employers, says Joshi. “Regardless of whether we are looking at Generation X, Y or Z, the challenges that generations pose, however they are categorized or defined, boils down to issues such as succession planning and knowledge transfer in organizations – that is, identifying leaders who can build on outgoing executives’ experience but also are equipped to handle new realities that organizations grapple with,” she says. “This includes, among rank-and=file employees, ensuring the transfer of valuable firm-specific knowledge from retirees to new entrants, and ensuring that talented mid-level executives are not ignored in the haste to manage expectations and adapt to the needs of newer entrants. Generational differences, like any form of diversity, can be mined to the full extent for organizations, and like any diversity-related concern or initiative should be integrated into mentoring, succession planning and career-development initiatives.”

One major societal change could have implications for the workforce of the future. Several studies are finding that parents in recent years have been spending vastly more time with their children, Bidwell points out. Mothers went from spending 10 hours per week with their children in 1965 to 14 hours in 2011; fathers from 2.5 hours per week with their children in 1965 to 7 hours in 2011, according to a 2013 Pew Research Center study.

One reason parents spend more time with their children is that “as the value of education went up, the return on having a kid get into the right college increased so substantially that parents feel a need to make substantial investments in making sure that their kids get into the right college,” says Bidwell. “One argument for why children aren’t working as much is that as a parent you say, ‘You could become a national chess champion or violinist or compete for an athletic scholarship,’ and for the upper class, spending all your time earning $7.25 an hour is not a particularly good return. What it means is that parenting has really changed, and it will be interesting to see what it means for how these people behave as they enter the workforce.”

It could create a wave of workers who are more cautious and less independent – or ones who are better at taking direction. “It could go either way,” says Bidwell.

In any case, managers can’t be counted on to do anything much to accommodate the special qualities of Generation Zers because, as Cappelli points out, many managers are not paying close attention to subordinates. Why aren’t they?

“First, we’ve expanded the span of control – they have more subordinates,” says Cappelli. “Second, we’ve added tasks to their job in addition to supervising. Third, we don’t train them anymore. Fourth, we tend to promote the best individual performers to supervisory jobs rather than people who might be good at supervision.”

So, Generation Zers may want to take heed of what they can do to accommodate their environment. His advice to anyone just entering the workforce: “Pay attention, ask a lot of questions, be respectful of the fact that you don’t know what is going on. It’s a lot like entering a new school for the first time.”

Make Way For Gen Z: Is Your Business Ready For A

There is no shortage of perspectives regarding today’s younger generations.

Millennials, that is, those born between the early 1980s and mid-1990s, are a major topic of review among business leaders. In contrast to the narrative of the “me-generation” that came before them, milllennials are typically seen as innovative, reflective individuals withe plenty to offer the workforce.

Business leaders, however, have a lot less affinity with millennials' successors, Generation Z.

This discrepancy speaks to the ways Gen Z’s non-traditional mindsets and communication styles challenge these corporate leaders. 'Needy,' 'fickle' and 'preoccupied' are some of the terms leaders trying to adjust to the traits of this younger cohort use in describing their frustration.

But, nonetheless, industries are trying to quantify the defining qualities of Gen Z; and for business leaders, this exercise is rather a hurdle. Accommodating Gen Z, in fact, seems more a burden than an opportunity; but, still, members of this age group are reshaping business as we know it.

Rather than viewing Gen-Z’s differences as a setback, however, these understandings can be seen as a business opportunity. Here are five ways to accommodate the needs of Gen Z and improve your business:

1. Succinct messaging

With an average attention span that researchers have set at 8 seconds, Gen Z challenges marketers to be concise. This demand is crucial for any business because clear communication improves consumer engagement as a whole, and not just with youth. Limited character counts urge marketers to take a deeper look at, and be creative with the delivery of, their value proposition.

Multimedia content such as video and infographics continues to provide exciting new ways to represent data and share messages in concise ways with Gen Z. And members of this group and their desire for engaging and succinct messaging only contribute to the rise of this multimedia.

With visual learners representing 65 percent of the general population, traditional long text-based ads miss a large proportion of their desired market. Gen Z’s desire for engaging and succinct messaging has helped with this problem by contributing to the rise of micro-content platforms and interactive mediums. The result has been an increased effectiveness in marketing messages.

2. Company authenticity

Gone are the days of one-way, unsubstantiated marketing. As with their millennial brothers and sisters (of which 43 percent rank authenticity over content when consuming news), Gen Z seeks honest messaging. This generation is not afraid to call out a corporation on its claims and challenge businesses to act!

Indeed, members' demand for ethical spending, civic responsibility and open dialogue makes businesses accountable and inspires transparency. From its encouragement of new industry markets, like sustainable fashion and conscious production, to its call for improved food labelling and enhanced labor standards, Gen Z and its call for transparency has raised the bar for businesses.

3. Inclusivity

The traditional image of 'America' -- the white picket fence and a Caucasian family -- will not resonate with Gen Z. Growing up in a society with a 400 percent increase in multiracial marriages, these young people are advocates for diversity. That diversity extends to same-sex marriages, LGBT rights, single parents, multiracial families and integrated design that accommodates those with accessibility needs: Gen Z challenges businesses to create more inclusive advertisements and environments.

Consider, for instance, the increase in 'real beauty' campaigns, today's plethora of plus sized models and untouched advertising layouts.

Gen Z is proving to be a voice of acceptance and change. In a recent convocation address at McMaster University, mental health expert, Bill Wilkerson told graduates that they would be among the first generation to enter into a workforce where mental health and well-being are standard priorities.

4. Cross-collaboration

Gen Z is collaborative by nature. This group's emphasis on peer interaction encourages businesses to step out of their industry silos to embrace co-creation and cross-collaborative solutions. At the end of 2014, “crowdfunding added 270,000 jobs and injected more than $65 billion into the global economy.” These staggering numbers reveal that “crowdfunding” and “crowdsourcing” are no longer trends but the ideal approaches to problem-solving and innovation.

Successful platforms such as Kickstarter and Indiegogo thrive off this collaborative spirit Gen Z champions. These trends have significant industry influence. According to Kickstarter, crowdfunding continues to rejuvenate troubled industries like book publishing. From idea generation and open source development to consumer blogs and live conversations, collaboration is becoming a business resource for consumer engagement and innovation.

5. Sense of purpose

Empowering a double bottom line, 87 percent of Gen Z say it is important for businesses to focus on giving back to their communities. This conscious perspective drives businesses to consider their mission beyond their services and invest in corporate social responsibility. More and more businesses are reflecting upon their social footprint and feel challenged to consider their 'why.'

Where are their dollars going? What is their brand purpose? Why should consumers care?

Basic sales principles demonstrate that consumers rarely buy products for their features; rather, they buy for the benefits. Marketing is not about the products or services as much as it is about relationships and emotional connections. Businesses that have a clear “why” behind their services are positioned to create deeper relationships with their consumers.

Gen Z’s desire for businesses to have a greater purpose encourages them to recall their founding roots and establish brand principles. Such principles form the heart of a business which, in turn, builds culture and differentiates businesses from their competitors.

Make Way For Gen Z: Is Your Business Ready Open

Although Gen Z may pose some different hurdles, these young people also present new opportunities for growth. Change can be challenging, but Gen Z is inspiring change across industries. It’s those businesses that adapt and accept the changes that are happening that will rise to the top of their markets over those set in their ways.