Awload

• June 12, 2018
• Posted by: Robert Duke
• Category: Business, Marketing

• Email Marketing Myths You Should Ignore Someone
• Email Marketing Myths You Should Ignore People
• Email Marketing Myths You Should Ignore Something
• Email Marketing Myths You Should Ignore Others

There is nothing further from the truth, therefore we decided to present four major email marketing myths you should always remember! Myth nr 1 - Size of the mailing list is the most important. The bigger the better! You should know that a huge mailing list may be totally irrelevant unless subscribers interact with you. Here are the five biggest digital marketing myths that you should ignore in 2017. The email is dead. Reports of the demise of email are greatly exaggerated. Opening rates are holding steady, for a start, and the fact that people can customise the number, type and subject matter of their emails means that they are getting missives that they.

Direct Mail Myths You Should Ignore. Most direct mail marketers stick to the same bag of tricks that have been working for decades. While there has been plenty of valuable wisdom, experience, and strategies passed down from one generation of marketers to the next, there also have been some harmful myths that have persisted. Common Content Marketing Myths and Why You Should Ignore Them Marketing can be all about trends, but you should always think for yourself, too. As content is shared across platforms, the message it sends out tends to amplify, especially if it gets picked up by a large audience.

In this era of new technology, email manages to stay alive by helping businesses to connect with their prospects cost-effectively. No matter how many communication platforms get released on a daily basis, nothing can replace email considering the high demand it has across both the B2B and B2C space. It shows how one can trust email in the future as well.

Email as an active mode of communication has taken a significant leap in the marketing segment. Like every other medium of communication, email has its own set of myths that keep people dilemma about its usability and relevance for their business. Here in this blog, let us debunk some of those myths one by one.

1. Avoid Sending Repeated Emails

Repeated emails are annoying for many of us. Hence this misconception may not sound completely wrong from a reader’s point of view. But, when the time taken to compose marketing emails goes in vain, sender thinks of sending it again to reach all the audience. In such cases, instead of copying the same content, the sender can change the subject line and forward it to the recipients who have never opened the earlier email. This method will increase the read recipients list dramatically.

2. Do Not Use A Long Subject Line

Email Marketing Myths You Should Ignore Someone

The subject line is an essential factor to be considered in any email marketing strategy. Be it a short line or a longer one; it conveys what sender has to say in brief. But, considering the length of it, few believe that it should always be short and easily readable. A study conducted by Return Path showed us how character count in subject line affects the read rates of an email. The read rate was less impacted because of the length of a subject line.

3. Marketing Emails Should Be Of Short Length

This belief has taken its emergence by considering the reader’s point of view. According to this, emails should be of limited length making it easily understandable. But, one cannot cut short everything to minimize the character count in email contents. Reducing the length of email may result in losing its meaning, and the readers may not understand what the sender had to say. So, sending a long email is not a problem, but one should identify the type of reader and how much interest they have in going through it.

4. Tuesday Will Result In More Read Rates

Email Marketing Myths You Should Ignore People

Some marketers follow a particular day of a week such as Tuesday to send marketing emails. They observe the work pattern of a regular person to make this decision. While Wednesday and Thursday are the busy days, people seem lazier on Monday and Friday. So, marketers pick Tuesday as the best day to send such emails. But, few studies proved this wrong by showing more read rates on other weekdays and weekends instead of Tuesday.

5. Remove Inactive Subscribers After Six Months

It is a usual tendency to keep the data clean by removing all the unwanted information from the database. Similarly, businesses think of deleting inactive subscriber data from their list to keep it clean. But, few studies have shown that inactive users go through their email after six months. So, it is preferred to retain user’s data even after six months of inactiveness.

6. Marketing Emails Should Be Attractive

It is a common belief that marketing emails should be well polished and be able to attract the readers at first sight. Though this may seem correct in some cases, few studies have shown complete opposite result for this strategy. So, one should study the reader and their interest in receiving such emails before concluding.

7. Low Unsubscribe Rates Are Good For Business

Subscription is another factor firms use to compare their success rate. So, there is a misconception that as the unsubscribe rate increases, there is a decrease in the demand for their business. But, they fail to notice that the uninterested people remove themselves from the subscription list, which in turn helps the marketing emails to target only potential buyers.

8. Email May Land In The Spam Folder

Some fear that the Internet Service Provider (ISP) may label their emails as spam without providing any reason. This fear of going unnoticed has compelled businesses to compose marketing emails carefully without using particular words such as “Free.” But, some studies have failed to prove this right, since ISPs do not follow such strategy to label junk emails. Instead of keeping such emails aside, businesses should inform the customers whenever they have something free to offer.

There are lots of other myths revolving around email marketing. But, only when studied intensely, you can debunk them in no time. So, give no ear to such tales. Instead, focus mainly on the target audience and their interest in receiving marketing emails. Email marketing can take your business to great heights with less cost. Hence, try to implement them in your businesses whenever required.

Robert Duke is a Marketing Manager and Spokesperson of Blue Mail Media.

100 Email Marketing Statistics
To Drive Your Email Marketing Strategy

Insights into why it is significant to invest in the major marketing trend in practice all around the world?

Download Free Guides

Subscribe

Quickbytes

Recent Posts

• Cold Calling: 7 Tips for Effective Interactions with C-level ExecutivesJanuary 18, 2021
• Chatbot Advantage in 2021 – 5 sectors that will benefit the mostDecember 29, 2020
• 4 Actionable Strategies To Align Sales And Marketing For Revenue GrowthDecember 7, 2020
• 3 Ways Database Cleansing Help Power Up Your Marketing Campaign PerformanceNovember 16, 2020
• Importance of Lead Nurturing For B2B MarketersOctober 20, 2020

Write For Us!

6 Email Marketing Myths You Can Ignore written by John Jantsch read more at Duct Tape Marketing

Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so. And there are some things that have always been myths, but still persist today.

Here, let’s debunk the six biggest email marketing myths out there.

1. Email Marketing is Dead

As more digital channels have emerged through which you can reach clients, there have been whispers going around that email marketing is dead.

In reality, that couldn’t be further from the truth. Marketers still see a great deal of value in email marketing, and are still investing heavily in this tactic. According to surveys from HubSpot, 93% of B2B marketers use email to distribute content. On the B2C side of things, 59% of consumers report that information in an email has influenced their purchasing decisions. And everyone is on email. Ninety-nine percent of consumers check their email every single day (and most report doing so multiple times a day).

2. Frequent Emails Feel Spammy

Some marketers are hesitant to send regular emails at the risk of annoying their mailing list. And it’s true, for most consumers, their inboxes are crowded places. A survey from Marketing Charts found that the average person receives 416 marketing emails each month.

But just because others are sending emails doesn’t mean you shouldn’t send any (or only send one once in a blue moon). The key to avoiding that spammy feel is ensuring that your content is always valuable. If you send emails that add value, provide information, and are actually helpful to your audience, you’re a lot more likely to see strong open rates and a reduction unsubscribes.

If you’re looking for tips on creating engaging content, check out this post.

3. Unsubscribes Are a Bad Thing

No one enjoys rejection, and an unsubscribe can certainly sting. But the reality is that unsubscribes are not necessarily a bad thing. A clean email list is key to staying on ISPs’ good sides, and that’s what will keep your emails from being barred from inboxes.

You can do things on your end to clean your list—like scanning for typos and giving people an option to re-opt-in if they’ve been unresponsive to your recent email marketing efforts—but unsubscribes are a way for you to get your customers to do some of the heavy lifting for you. An unsubscribe is someone saying they’re no longer interested in your content, and that could be for any number of reasons.

If you see a large number of unsubscribes all at the same time, that might be indicative of a problem with your content, but if you see people leave your list from time to time, that’s simply making space for a higher open rate overall and a better relationship with ISPs.

4. There is a Magic Day and Time to Send Emails

Some marketers swear by sending emails at a very specific time. If it’s not Tuesday at 10am, they won’t send an email!

There has been a lot of research over the years, with marketers trying to find that magic time where open rates will be high and conversions will abound. But these studies have been less than definitive, and so there is no one-size-fits-all approach to timing emails.

It’s certainly true that some audiences will engage with emails at a higher rate at certain times of day, but that will vary from business to business, so trying to stick with some antiquated idea about the one day and time you can send an email won’t serve you.

Instead, do some experimenting, send emails at several days and times throughout the week and see which ones get the highest engagement. Then aim for that time again, and see if you can repeat your results. Be willing to mix things up, and don’t be afraid to send emails out more than once a week (see point 2 above).

5. Long Subject Lines Spell Trouble

Email Marketing Myths You Should Ignore Something

For a long time, marketers were told to shy away from subject lines that were too long to be fully displayed in someone’s inbox. That sounds on the surface like a sensible piece of advice, but it turns out that a recent study from Marketing Sherpa busted this long-held belief.

While email subject lines that fall into that “sweet spot” of 41-50 characters performed well, it’s actually longer subject lines with 61-70 characters that did the best. So don’t stress about fitting all of your email subject lines into those narrow parameters. Instead, work to create a subject that is attention-grabbing and really tells readers what they can expect to find inside the email.

6. Avoid Repeat Messages

Super Office reports that the average open rate for emails in 2018 was just shy of 25%. That means that three out of four people on your list are not seeing any given email. Some people won’t read a given email because the subject line doesn’t interest them, but others will miss it for completely innocuous reasons. They may have been busy that day or accidentally deleted the message.

Whatever the case may be, for your most important content, it’s okay to send the same email copy twice in order to get the highest engagement. This isn’t a tactic you should take with every email message, but it can actually be valuable when used sparingly.

Email Marketing Myths You Should Ignore Others

There are a few caveats here. First, don’t send the same email on the same day. Instead, wait several days before you resend it. You should also switch up the subject line, so that those who wrote the email off the first time because of its subject line might open it this time, and so that those who opened it the first time around aren’t put off by getting the exact same email twice.